Find your winning product and beat the Bestseller in your category.
Thinking of selling online? Seller Scout shows you how the current Bestseller wins, where its buyers are unhappy, and what it would really cost you to compete. Then it gives you your top 3 moves and sends a weekly update on WhatsApp.
Built India-first for new D2C brands and new Amazon and Flipkart sellers. Also covers UAE, Saudi Arabia, the US and the UK.
Insulated bottles, 1 L, Amazon.in
Bestseller #1: Milton Aura 1000 at ₹872 (MRP ₹1,165, 25% off). Rating 4.1 from 25,353 ratings.
Review alert: 212 of 291 heat-retention mentions on the Bestseller are negative. Lead with an honest hours claim.
Price tip: staying at or under ₹1,000 keeps the referral fee at 0%.
From idea to your top 3 moves in four steps
No spreadsheets. No guessing from YouTube videos. You tell us where you want to sell, and we do the legwork.
Pick a category or paste a product link
Starting from zero? Choose a category. Already have a product in mind? Paste its Amazon or Flipkart link.
Get the Bestseller gap analysis
We compare the category Bestseller with the rest: price, reviews, complaints, fees and what it costs to source.
Act on your top 3 moves
Plain-English steps such as where to price, what to fix in your product, and where to source it.
Get weekly updates on WhatsApp
Every week we check the Bestseller again and message you only what changed: price, reviews, new complaints.
Everything a new seller needs to decide, in one report
Each report answers one question: can I win here, and how?
Pricing gap
See the Bestseller's price against its rivals, and whether its discount is real or an inflated MRP.
Reviews and top complaints
What buyers love, and the complaints you can fix to win them over.
Off-Amazon voice
What people say on Reddit, X and brand sites, which is often more honest than the review section.
Cross-border price and export alert
Is the same product priced much higher in the US, UK, UAE or Saudi Arabia? We alert you when exporting looks worth it after freight, duty and fees.
China and India sourcing: landed cost
What the product costs delivered to you after freight, duty and GST, compared with Indian makers, plus the rules you must meet.
Amazon and Flipkart fee margins
Your real profit per unit after referral, closing, shipping and GST on fees, with price-band warnings like the ₹1,000 cliff.
See what a report finds
These are real headline findings from the research we ran on 28 Oct 2026 for insulated bottles and for Beauty and Fashion on Amazon.in. They show the kind of insight you get. They are not your numbers.
The Bestseller wins on trust, not on a low price
Milton Aura 1000 sells at ₹872 with a 25% discount and 4.1 stars from 25,353 ratings. Cheaper rivals print 60% to 68% off from inflated MRPs and still rank lower.
Its own buyers say the heat claim does not hold
212 of 291 mentions of heat retention on the Bestseller are negative. A new seller who tells the truth about hours and fixes the lid has an opening.
The ₹1,000 fee cliff
For kitchen bottles the referral fee is 0% up to ₹1,000 and 12% above it, on the whole price. At the example costs, profit falls when you move from ₹999 to ₹1,049 and only recovers near ₹1,299.
| Your price | Referral fee % | Referral fee |
|---|---|---|
| ₹999 | 0% | ₹0 |
| ₹1,049 | 12% | ₹125.88 |
Proven demand, with a gap buyers talk about
The Derma Co Hyaluronic Sunscreen Aqua Gel leads the category at ₹246 with 43,061 ratings. Buyers like the no white cast feel. Reddit users complain about pilling over moisturiser, a greasy finish on some skin, and batch-to-batch differences.
China only wins at volume, and beauty is tougher
A China-made 1 L bottle at the example $3.50 lands near ₹456, inside the ₹250 to ₹690 range of Indian makers. It only wins at 1,000 pieces or more and with the BIS (ISI) mark. Imported cosmetics need CDSCO registration (US$1,000 per category), so Indian contract makers suit newcomers better.
Zero commission on fashion
Flipkart's fashion commission is 0% at every price (official, from 8 Jul 2026), which changes the maths against Amazon bands where fees jump above ₹1,000.
Figures come from public marketplace pages, official rate cards and supplier listings, and several are estimates. Your report shows the source and date for each one.
Simple plans that grow with you
One credit buys one Quick check. A full deep-dive, with cross-border and sourcing, takes 3 credits.
Free
Try one report and see if it helps.
- 1 report in total
- Bestseller gap analysis
- Your top 3 moves
Starter
For one product idea at a time.
- 15 credits a month
- 2 tracked products
- Weekly WhatsApp updates
Growth
For sellers testing a few products.
- 50 credits a month
- 5 tracked products
- Weekly WhatsApp updates
Pro
For serious sellers and small brands.
- 150 credits a month
- 15 tracked products
- Weekly WhatsApp updates
Pay yearly and get 2 months free. Credits reset each month. Daily fair-use limits apply. Agencies and teams: ask us for a custom plan.
Join the free pilot
We are choosing a small group of new sellers to try Seller Scout first. Tell us what you want to sell and where. We will reply with your first Bestseller report.
- Free during the pilot
- Your first report in your chosen category
- Weekly updates on WhatsApp, only if you agree
- Your feedback shapes the product
Questions sellers ask
Is the pilot really free?
Yes. Pilot sellers use Seller Scout free during the pilot, and we ask for honest feedback in return. The plans above are proposed pilot pricing and may change. We will tell you before any paid pricing applies to you.
I have not chosen a product yet. Can I still use it?
Yes, that is the best time. Pick a category and Seller Scout shows you the Bestsellers, how crowded the space is, and where a new seller can win on price, quality or trust.
Where does the data come from?
Public marketplace pages, official fee and rate cards, supplier listings and public discussions on sites such as Reddit and X. Every number in a report shows its source and the date it was checked. Where we are estimating, we say so.
Do you need my Amazon or Flipkart login?
No. The pilot works from public data and what you type into the form. Never share your password with anyone, including us.
Can you promise I will beat the Bestseller?
No, and be careful of anyone who does. Seller Scout shows you where the Bestseller is strong, where it is weak and what you would need to compete, so you can decide with facts before you spend money on stock.
Which countries and marketplaces are covered?
India first: Amazon.in and Flipkart, plus your own D2C site. The cross-border check also looks at Amazon in the UAE, Saudi Arabia, the US and the UK.
How do WhatsApp updates work?
Only if you say yes. Once a week we send a short message with what changed for the Bestseller in your category, such as price moves and new complaints. Reply STOP any time to stop.
What is a credit?
A credit pays for one analysis. A Quick check costs 1 credit. A full deep-dive with cross-border and sourcing costs 3. Repeating the same check within 24 hours costs half. Weekly updates for the products you track are included in your plan.